SEO Services for Sporting Good Store

How did we boost sales growth for an equestrian ecommerce site?

Bow Horse

About

Bow Horse is Australia's leading destination for high-quality horse rugs, specializing in products for all seasons. This e-commerce retailer offers a range of summer and winter rugs, tailored to the Australian climate. Bow Horse's own summer rugs are breathable, while winter rugs provide warmth and comfort. The horse rugs also include waterproof rugs for rainy conditions, and a variety of sizes, including pony and fly rugs.

Digital Marketing Challenge

When we first met the client, Bow Horse was primarily reliant on Facebook ads which were not fully optimized. The website also lacked both SEO and technical efficiency, which restricted their online reach. This gap in digital presence was a significant obstacle in attracting a broader market, especially crucial for their specialised equestrian offerings. Addressing these shortcomings was essential to leverage its full online potential and generate more sales.

Our Digital Marketing Solution

To boost Bow Horse's sales and online presence, we overhauled its digital marketing strategy. This included optimizing their e-commerce website both technically and for SEO, making it more user-friendly and visible in search engines. We enhanced its Facebook ads for efficiency and reach, and diversified its advertising with Google Ads. Additionally, we increased activity on social media for better engagement. These improvements in digital marketing and website functionality led to a significant increase in sales and expanded their reach to a broader audience interested in high-quality horse rugs.

25%

increase in conversion rates on Facebook within a month

243.3%

Increase in Instagram reach within three months

1.22K

Increase in website traffic within a month

341%

Total visits on Top4 platform within a months

Facebook Ads, Google Ads, SEO, Social Media Marketing, Top4 Platform, |

Local marketing is used primarily by small businesses with a single location or outlet. Having a complete digital strategy from a team of experts with more than 20 years of experience is the best way to get ahead of the competition. Get in touch and we’ll walk you through how to 10X your traffic, leads & sales with a proven online marketing strategy.

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SEO Services for Bow Horse

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APPLY TO YOU...

  • Have you paid thousands for an expensive machine and have NO IDEA
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    and feel like you're only getting "GARBAGE" leads?
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