A good deal of attention in the monthly website SEO report should be dedicated to traffic, including month-by-month and year-over-year data, and benchmark comparisons. Reporting aggregate numbers for total organic traffic and new sessions, total referral traffic, total direct traffic and top entry pages for organic traffic is essential for your website and marketing metrics.
As the best SEO company in the world, we offer SEO Reporting services and the quality of SEO reporting is extremely important because it is the main way clients get a grasp on how well their SEO investment is paying off. With this in mind, a well-designed SEO report is thorough, transparent, and perhaps most importantly, clear enough for the client to understand and interpret. Key elements of SEO reporting must include the following items:
The monthly SEO report should begin with an executive summary of the progress of the campaign strategy to date. It should state in clear terms what the agency said it was going to do, what actions were actually completed, and what activities are slated for the next month.
Strong SEO reports don't merely spew out data; the agency analyzes the data to provide the client with specific campaign insights.
SEO Traffic analysis — Decreases in organic and/or direct traffic can indicate section-wide or site-wide issues, a change in the percentage of desktop versus mobile users, or a drop in brand awareness. Sudden declines in referral traffic could indicate the loss of a strong inbound link.
SEO Backlink analysis — Increase in backlink quantity and quality may indicate success in off-site SEO activity, and/or some other factor(s).
Content analysis — Reviewing data such a bounce rates, visits and page visit time provides important insights about which content is resonating with users, which content needs improvement, and the overall user experience of the website.
Competitor research — Competitors, like clients, change SEO strategy and tactics over time. Competitor campaigns must be researched to maintain an SEO advantage, close gaps and prevent unfavorable gaps from opening.
A good deal of attention in the monthly SEO report should be dedicated to traffic, including month-by-month and year-over-year data, and benchmark comparisons. Reporting aggregate numbers for total organic traffic and new sessions, total referral traffic, total direct traffic and top entry pages for organic traffic is essential for understanding whether an SEO campaign is generating results. In particular, traffic coming from SEO-targeted entry pages provides valuable insights on whether keyword strategy and content composition are making, exceeding, or falling short of expectations.
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