Bambach Saddle Seat
Bambach Saddle Seat is an Australian-made ergonomic chair brand based in Marrickville, Sydney, designed by an occupational therapist in 1989 and now sold in over 60 countries. Endorsed by the Australian Physiotherapy Association and AFRDI Level 6 certified, Bambach's saddle seats are trusted by surgeons, dentists, veterinarians, and allied health professionals with 60,000+ seats sold worldwide and a loyal, professional customer base.
Bambach needed its digital presence to match the clinical-grade trust it had built over three decades. Its previous agency offered limited proactive SEO, leaving growth stagnant despite a strong reputation. The outdated WordPress/WooCommerce site no longer reflected Bambach's premium positioning or converted well, social activity was minimal, and unclear tracking made it hard to measure real marketing ROI.
We ran a full technical SEO audit and strengthened organic visibility through on-page SEO, schema markup, and keyword-targeted content, lifting rankings on high-intent search terms and improving visibility across Google and AI-powered search. We redesigned the homepage and key landing pages for stronger brand presentation and conversion, optimised Google Business Profile and Top4 listings, and resolved technical issues including page speed, duplicate titles, and broken links through ongoing audits.
Increase in page views
First-time visitors discovered the site
Increase in contact actions (calls, directions, form fills)
Clicks from their own brand name
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