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Social Media Management for Plastic Surgeon
How We Helped a Leading Sydney Plastic Surgeon Boost Online Reputation While Staying AHPRA Compliant?
Dr Laith Barnouti
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Dr Laith Barnouti
Dr. Laith Barnouti is one of Sydney’s top plastic surgeons, renowned for his expertise in facial rejuvenation, breast surgery, and body contouring. With over 15 years of experience and thousands of successful surgeries, Dr. Barnouti is a trusted name in the field, known for producing natural-looking results with minimal scarring and invasiveness. His work is not only highly regarded in Sydney but has earned him recognition both nationally and internationally. With a deep commitment to his patients, Dr. Barnouti aims to enhance their self-image and deliver results that meet their highest expectations.
While Dr. Barnouti’s reputation in the plastic surgery community is solid, his online presence wasn’t fully aligned with his real-world standing. He needed help managing his digital reputation in a way that would highlight his expertise and foster trust, while also complying with the strict AHPRA (Australian Health Practitioner Regulation Agency) guidelines. Dr. Barnouti's main goal was for his social media and online platforms to show up positively when potential clients searched for his name, all while staying within AHPRA’s regulations—particularly avoiding testimonials, sensationalism, or unverified claims.
To build and enhance Dr. Barnouti's online presence while remaining compliant with AHPRA standards, we implemented a two-fold strategy. First, we created and optimised a Top4 Local Page, helping Dr. Barnouti become more visible in local search results related to his services. This increased his exposure within Sydney and made his name easily searchable for people seeking a qualified plastic surgeon in the area. Second, we designed a detailed content plan for his social media profiles, focusing on professional, informative, and compliant content. This included creating engaging posts with high-quality images, educational videos, and key information on Dr. Barnouti's procedures. We made sure to consistently engage with followers while adhering strictly to AHPRA's regulations—avoiding personal testimonials, exaggerated claims, and sensational content. The goal was to establish Dr. Barnouti’s expertise, foster trust, and ensure a reliable, professional image across all platforms.
Ready to Manage Your Reputation and Boost Your Online Presence? Reach out today to discover how we can help you build an online presence that enhances your reputation and attracts new clients.
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