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SEO Service for Cleaning Company

Can a Melbourne Cleaning Company Stand Out in a Competitive Market?

Mercy Property Care

SEO Service for Mercy Property Care

About

Mercy Property Care is a trusted name in property maintenance and cleaning services, originally based in Sydney and now expanding its footprint in Melbourne. With a reputation for reliability and excellence, the company caters to both residential and commercial clients, offering everything from routine home cleans to specialized services like end-of-lease and strata cleaning. Their commitment to tailored service is further highlighted by their NDIS offerings, supporting clients with specific needs. As they entered the highly competitive Melbourne market, strategic digital marketing became essential.

Digital Marketing Challenge

Before partnering with Top4, Mercy Property Care struggled with underwhelming SEO results and low conversion rates. Their previous agency failed to deliver measurable outcomes, leading to wasted resources and missed opportunities. Digital marketing efforts were largely self-managed, lacking a professional touch—especially across social media platforms. To compound the issue, their website remained incomplete, delaying a full online launch. In Melbourne’s saturated cleaning industry, their visibility and reach fell short of the business potential, making it clear that a refined digital strategy was urgently needed.

Our Digital Marketing Solution

To boost Mercy Property Care’s presence in Melbourne, we first launched a Top4 Local Page to improve local visibility. An in-depth audit uncovered critical website issues, which we addressed before performing comprehensive keyword research to optimise core pages and create suburb-specific content for local SEO advantage. Regular updates to their Google Business Profile enhanced local rankings. Beyond SEO, we took over their Facebook presence—handling content strategy, design, and posting—to build brand authority and engagement. These combined efforts significantly improved online reach, positioning Mercy Property Care more competitively in the Melbourne market.

44.9%

increase in search impressions

502%

increase in GBP interactions

178%

increase in GBP views

26.7%

increase in website clicks from GBP

Google My Business Management, SEO, Social Media Management, Top4 Platform, |

Looking to elevate your cleaning business online with SEO & SMM? Let’s talk about how we can help you grow!

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SEO Service for Mercy Property Care
Top4 at SEOCON Bali 2024

Top4 recently attended SEOCON Bali 2024 – one of the best SEO events in APAC!

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IF THESE QUESTIONS
APPLY TO YOU...

  • Have you paid thousands for an expensive machine and have NO IDEA
    to get new booked appointments and clients to show up and buy?
  • Do you feel overwhelmed because you're wearing multiple
    hats doing marketing & sales yourself?
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    and feel like you're only getting "GARBAGE" leads?
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    marketing agency in the past?
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    help selling your current service?
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    funnels, strategy offer, marketing, sales, and ANY question you have?

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