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How We Helped an Umrah & Hajj Service Provider Boost Online Marketing and Reach More Customers?
Raya Al-Madinah
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Raya Al-Madinah
This established Umrah and Hajj service provider has been operating since 2008, building a strong reputation through traditional offline marketing methods like agents, brochures, and exhibitions. While the team manages its own Instagram to engage with potential pilgrims, their online marketing efforts have yet to fully tap into the digital space’s potential. They focus on offering reliable and trusted pilgrimage services but recognize the need to improve their digital presence to reach a wider audience and attract more customers, especially in today’s increasingly online world.
Even though they had a good track record offline, their online marketing efforts needed improvement. Their Instagram was managed internally but lacked a clear strategy, and previous attempts with WhatsApp marketing and Facebook Ads showed some promise but didn’t deliver consistent results. Their website was also temporarily offline, waiting for official permits, which limited their digital reach. Plus, pricing strategies needed evaluation to stay competitive in different markets.
We started by crafting a clear and consistent social media advertising plan focused on Facebook and Instagram to increase brand awareness and engage potential pilgrims effectively. We provided guidance on optimizing their Instagram content to create a stronger, more cohesive brand identity. The client agreed to run both Meta Ads and Google Ads campaigns once their website and permits were ready, aiming to drive more qualified leads and increase bookings. To keep everything on track, we scheduled regular meetings with the client and their leads to review performance, adjust strategies, and ensure continuous improvement toward their goals.
direct conversions via WhatsApp in a month
potential customer reached across Meta platforms
Higher CTR Than Industry Average
Improvement in Cost Efficiency
Want to boost your online presence and attract more customers? We can help you build a smart, effective Google and Meta Ads campaigns that fits your budget. Contact us today and let’s get started!
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