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Website Development for Indoor Agriculture Technology

How We Helped a Premium Wasabi Business Launch Their First Website in Japan

Wasabi Hokkaitech

Wasabi Hokkaitech - Website Development

About

A premium wasabi and specialty produce business moved from Australia to Japan to enter a larger market. They focus on high-quality wasabi, celery, and plan to expand into strawberries. Targeting the premium segment, they use vacuum-sealed packaging and gift boxes. As a new player in the Japanese market, they needed a professional online presence to tell their brand story, showcase their products, and support both B2B and individual customers.

Website

Wasabi Hokkaitech

Our Digital Marketing Services

Digital Marketing Challenge

The business did not have a website before and needed a comprehensive online platform from scratch. They required a site that could clearly present their premium products, company story, and franchise information while supporting both wholesale and retail customers. Multilingual support was essential to cater to the Japanese audience. They also needed a content management system that was easy to update, even with limited technical expertise. Lastly, the website had to be visually appealing and responsive on all devices to attract and retain customers in a competitive market.

Our Digital Marketing Solution

We began by assisting with the registration of a new .jp domain and setting up professional email accounts for the business. Next, we designed and developed a fully responsive Shopify website tailored to the Japanese market. The site features detailed product pages for both B2B and individual buyers, a company story section highlighting their mission and cultivation process, a franchise information page, and a blog covering market trends and updates. We created desktop and mobile mockups, shared them for feedback, and refined the designs accordingly. Finally, we provided access and training for content management, including translations and product updates.

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Looking to build your first website and enter the market with a strong online presence? We build custom Shopify sites designed for easy management and local markets. Contact us today to get started!

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Wasabi Hokkaitech - Website Development
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