LinkedIn Video Ad Formats and Adobe Express for B2B Success

Blog / Digital Marketing

Did you know that approximately 86% to 93% of B2B marketers worldwide use LinkedIn for organic content distribution? With such a high level of adoption, it’s clear that LinkedIn has solidified its position as the go-to platform for business-focused engagement. However, as the digital landscape evolves, standing out from the competition demands more than just conventional posts. Video content has transformed from a “nice-to-have” to a strategic necessity for brands wishing to capture attention and foster authentic connections.

As local business owners and franchise operators seek innovative ways to engage prospects and customers, LinkedIn’s latest introduction of new video ad formats, alongside an integration with Adobe Express, represents an exciting development. In today’s blog post, we’ll look at how these features are making video content more accessible and impactful, and share actionable insights on how to create LinkedIn video ads with Adobe Express. Whether you’re new to video marketing or seeking best practices for LinkedIn video ads using Adobe Express, you’ll gain a better understanding of how to elevate your online presence and generate measurable results.

Why LinkedIn Video Ad Formats are Changing the Game

LinkedIn’s recent updates to its video advertising suite cater specifically to the needs of B2B marketers. The platform now offers Sponsored Video ads in three versatile formats: in-feed video ads, conversation ads with video, and thought leader video ads. Each type serves a distinct marketing objective, allowing businesses to tailor their approach based on desired outcomes.

In-feed video ads promote products or services in the user’s main feed, capitalizing on visual storytelling to increase brand recognition. Conversation ads with video allow for interactive, message-based campaigns paired with video content, fostering direct engagement. Meanwhile, thought leader video ads give individual voices within your business, be it founders, managers, or experts, the chance to connect with audiences authentically, offering educational or inspirational insights.

These LinkedIn video ad formats align with consumer expectations for richer, more dynamic content and cater directly to the decision-makers you want to reach. For local business owners and franchises, this variety offers newfound flexibility to match marketing goals with effective video strategies. By combining these formats with dependable analytics, you can measure ROI more precisely and optimize future campaigns.

LinkedIn Video Ads Adobe Express: A Powerful Creative Partnership

Adobe Express now partners with LinkedIn to simplify video ad creation for everyone, including those with little to no design experience. This collaboration introduces intuitive design capabilities right from within the LinkedIn Campaign Manager platform. Marketers and small business owners can leverage professionally designed templates optimized specifically for LinkedIn video ad formats, which can save time and reduce creative stress.

With Adobe Express, you can choose from a wide range of layouts, color schemes, fonts, and branding elements. Its templates account for video length, aspect ratio, and mobile responsiveness, so your content always appears polished and consistent across devices. The drag-and-drop interface further democratizes video creation, allowing you to experiment with different styles and messaging until you find a combination that resonates with your audience.

If you’re wondering how to create LinkedIn video ads with Adobe Express, the process is straightforward and accessible, making professional-level video marketing more attainable for local business and franchise owners.

Step-by-Step: How to Create LinkedIn Video Ads with Adobe Express

Getting started with LinkedIn video ads Adobe Express integration is easier than you might think. Here’s a simple roadmap to guide you through the process:

Access Adobe Express Templates: From within your LinkedIn Campaign Manager, you can access a curated library of Adobe Express templates developed for LinkedIn video ad formats. These templates are purpose-built to suit a variety of campaign objectives.
Select and Customize: Choose a template that aligns with your campaign goal whether it’s brand awareness, lead generation, or product promotion. Customize with your business logo, colors, images, and messaging. Adobe Express provides easy-to-use editing tools, so you can adjust text overlays, add calls to action, or swap imagery in minutes.
Optimize for Dimensions and Duration: Ensure your video meets LinkedIn’s recommended specifications. For most formats, a vertical or square layout works best on mobile devices. Keep your videos between 15 to 60 seconds for optimum engagement.
Preview and Export: Preview your ad within the editor to make sure all elements are clear and professionally presented. Once satisfied, export the video and upload it to your LinkedIn campaign.
Launch and Measure: Schedule your video ad and use LinkedIn’s analytics to monitor performance, including engagement rates, click-throughs, and conversions. These insights will help you refine your future strategy.

Following these steps streamlines the technical side of video marketing, letting you focus on creativity and messaging rather than struggling with editing software or file compatibility.

Best Practice for LinkedIn Video Ads Using Adobe Express

Maximizing your results on LinkedIn requires more than just eye-catching visuals. To gain traction among discerning B2B audiences, keep the following best practices in mind when using Adobe Express:

Tell a Compelling Story Quickly: The first few seconds are incredibly important. Open with a relevant hook or value proposition to capture immediate interest, as LinkedIn users often scroll quickly through their feeds.
Keep Branding Subtle Yet Consistent: While it’s tempting to showcase your brand prominently, subtle logo placement and consistent color schemes tend to keep audiences engaged rather than distracted.
Focus on a Single Message: Each video should have one clear objective whether it’s driving website traffic, promoting an event, or encouraging a download. Overloading your video with competing messages can reduce impact.
Optimize for Mobile Consumption: With a significant portion of LinkedIn traffic coming from mobile devices, ensure your video is easy to view without sound, using captions or on-screen text where needed.
Leverage Insights and Test Variations: Use performance analytics to understand what resonates with your audience. Experiment with different headlines, visuals, and calls to action to identify winning elements for your ads.
Maintain Professional Quality: Adobe Express makes it simple to achieve a polished look, but pay attention to small details such as font clarity, color contrast, and balanced composition to reflect your business’s professionalism.

By applying these principles and best practices for LinkedIn video ads using Adobe Express, you not only maintain your brand’s credibility but also drive higher engagement and conversion rates.

Future Trends: What’s Next for LinkedIn Video Marketing?

LinkedIn’s ongoing commitment to video innovation signals broader changes in B2B marketing strategies. As artificial intelligence and automation become more central to campaign management, expect further enhancements in targeting, personalization, and creative tools. The partnership with Adobe Express suggests that even more resources and integrations will become available for seamless content creation in the future.

Additionally, as hybrid workforces and digital-first business models persist, demand for authentic, visually engaging content is not slowing down. Businesses who adopt these latest LinkedIn video ad formats early are likely to build stronger relationships with customers and set themselves apart in their industries. Stay attuned to updates within the LinkedIn Campaign Manager and take advantage of any new features as they are released.

Conclusion

Embracing the latest evolution in LinkedIn video ad formats, combined with the creative robustness of Adobe Express, allows local businesses and franchise owners to make a lasting impression in an increasingly busy digital marketplace. By understanding the platform’s new capabilities, using tools like Adobe Express to build high-quality content, and following best practices for LinkedIn video ads using Adobe Express, you position your brand to engage your target audience effectively and drive real business outcomes.

If you’re interested in learning more about how to tailor advice on maximizing your digital presence, our team at Top4 Technology can help. Our proven experience across a range of industries means we know what works. Contact us today to see how our digital marketing solutions can support your local business or franchise growth.